---
title: Startups Feature on True Zero Tech | Press Coverage
description: SMEs have a critical role to play if the UK is to achieve its net zero targets, but they need support and there has to be a clear path provided.
---

[Blog ](https://www.true.tech/resources/blog)

# [Startups Feature on True Zero Tech | Press Coverage](https://www.true.tech/resources/blog/startups)

 Written by [True](https://www.true.tech/resources/blog/author/true) | Nov 16, 2023, 6:57:00 PM

## Energy expert Ruari Cairns encourages small businesses to stop relying on external support and empower themselves when it comes to longterm energy solutions.

 

In today’s world, where the pressures of a burgeoning climate crisis meet the harsh reality of [rising energy costs](https://startups.co.uk/premises/energy/best-business-energy-brokers-switching-services/), small businesses find themselves at a pivotal crossroads.

Recent actions by Ofgem, such as the reduction of the energy price cap for consumers, have provided a glimmer of hope for households grappling with ever-increasing bills. However, the same reprieve does not extend to businesses. Government support for them remains static – anchored only by the Energy Bill Discount Scheme (EBDS) introduced at the start of the year – and timelines to achieve key green pledges have been dragged out.

This contrast underscores the critical need for businesses to take their sustainability and [energy procurement strategies into their own hands](https://startups.co.uk/blog/energy-bill-options/).

[Read more...](https://startups.co.uk/premises/energy/business-energy-procurement/#:~:text=Energy%20expert%20Ruari%20Cairns%20encourages,comes%20to%20longterm%20energy%20solutions.)

[View full post](https://www.true.tech/resources/blog/startups)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "True"
  },
  "dateModified" : "2025-07-03T11:14:42.776Z",
  "datePublished" : "2023-11-16T18:57:00Z",
  "headline" : "Startups Feature on True Zero Tech | Press Coverage",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2618,
    "url" : "https://26077913.fs1.hubspotusercontent-eu1.net/hubfs/26077913/1_Domains/1_TRUE/3_Blog/Press/Hero_Image/Startup.webp",
    "width" : 5001
  },
  "mainEntityOfPage" : "https://www.true.tech/resources/blog/startups",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "True News"
  }
}
```