Welcome to True
True empowers business leaders like you with the clarity and confidence to make planet-saving decisions and create a competitive edge through energy and sustainability.
Where Energy Procurement Meets Sustainability Strategy
For over a decade we have been pioneering positive change in a complex energy industry across the UK and Europe, through transparency, technology, integrity, simplification and accessibility. Our platform transformed the way businesses buy energy, giving them real power in the market. Our customers continue to benefit from our innovative and single-minded ambition to open the markets up.
As the industry evolved, so did we. Businesses no longer just need better energy buying; they need a seamless connection between sustainability and commercial success.
True combines your energy procurement and sustainability strategies in one place, giving you the insights you need to boost profitability, reduce carbon and make confident, board-level decisions that drive real impact.
We bring the passion, the expertise, the technology and the results. You own the success story.
At True, your success means the world.


Why True?
Because in a world of uncertainty, decisions need to be based on clarity, accuracy and verifiable data.
Because sustainability strategies and energy buying must align - not compete.
Because our mission is to help businesses take action, with confidence.
And because your success means the world.
At True, we’re committed to saving £2 billion in energy costs and 2 million tonnes of CO₂ by 2030, by giving businesses like yours the tools, expertise, and confidence to turn ambition into action.
How True Helps You Succeed

Boost Profitability
Lower energy costs with smarter procurement, risk management and bill validation. Secure competitive rates, reduce exposure to volatile markets and unlock long-term savings.

Invest Confidently
Make data-driven decisions on renewable technologies, energy efficiency and power purchase agreements. Build a sustainability strategy with real commercial impact.

Reduce Carbon
Align energy buying with sustainability. Switch to renewables, optimise efficiency and take measurable action on emissions while staying compliant and protecting your bottom line.
Our Locations
We manage energy procurement and sustainability strategies for hundreds of businesses across the UK and Europe.
UK Head Office: Hay House, Guildford, GU2 4HJ
UK Operations: The Fold, Spencer St, Royal Leamington Spa CV31 3NE
European Operations: Budapest, Hungary
