Finance Directors

Turn Sustainability Into a Strategic Asset

True helps Finance Directors back the right investments with confidence. With accurate forecasting, real-time data and side-by-side project comparisons, you get a clear view of cost, return and risk. It’s a smarter way to build sustainable value.

Talk to our net zero finance specialists.

Talk to our specialists

The Challenge

Every green project comes with pressure to support ESG goals, control budgets and make the right long-term calls. But many of the proposals crossing your desk lack the one thing that matters most, financial clarity.

Which options deliver real savings? What’s the risk exposure? How do the returns compare over three, five or ten years?

According to our research, finance leaders cite ROI visibility as the biggest blocker to green investment. Without a way to benchmark projects or build accurate forecasts, progress slows, not through resistance, but through caution and a lack of confidence.

How True Helps

True makes it easier to assess green investments with commercial certainty.

You’ll have the tools to forecast energy costs, model return on investment and compare sustainability projects with clarity. We connect live energy data, financial metrics and carbon impact into one platform so decisions are based on facts, not assumptions.

Our expert trading and strategy team work with you to shape a procurement approach that fits your business. And with access to the Open Performance Fund, you gain a flexible energy buying route that can unlock savings and stabilise long-term spend.

True Story: Cost Certainty and Strategic Control

At Shepherd Neame, energy procurement had become more than a cost centre. It was a source of uncertainty, one that could undermine long-term planning if not managed properly.

By working with True and joining the Open Performance Fund, the finance team gained control. With fixed prices secured below the market rate and the backing of our trading experts, they were able to forecast costs with confidence and create space for forward planning.

But the shift wasn’t just about savings. It was about enabling smarter investment decisions, knowing the true cost of operations and making room to invest in long-term change.

“The insight and trading strategy we received through the fund gave us real certainty in our forward budgeting. It allowed us to remove risk and bring long-term stability to a very volatile area of our cost base.”

Paul Williams, Finance Director, Shepherd Neame